iPad 新广告找来着名大导演马田‧史高西斯!?

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用 iPad 来拍照在网路是个被嘲笑的行为,但如果用它来拍电影、拍短片呢?iPad 乘着奥斯卡金像奖此大事,推出新广告,主题围绕拍摄电影,内容找来不同高中生,正以 iPad 来拍不同项目,并有大导演马田‧史高西斯 (Martin Scorsese) 作独白,大家可以看看如下 (可开字幕)︰

重点 Tagline 是「Every scene is a lesson. Every shot is a school. Let the learning continue.」

独白主要文字︰

Dreaming is a way of trivializing the process of the obsession that carries you through the failure as well as the successes, which could be harder to get through.

If you’re dreaming, you’re sleeping, and that’s important and imperative to always be awake to your feelings, your possibilities, your ambitions. But you also know this; for your work, for your passion, every day is a rededication.

这个广告是 Apple 与 LA County High School 合作,由一些同学以 iPad 拍片,然后拍下他们的 BTS 成为广告影片。Apple 过往亦多次乘着奥斯卡推出新广告,例如以下 2007 年的第一个 iPhone 广告,亦是乘奥斯卡热潮而来,剪辑一系列电影画面来製作︰

有兴趣了解整个项目的话,可以按此浏览 Apple 网站。

via Fstoppers via The Verge